XO MaCenna Net Worth – Salary, Investments and the Truth Behind Her Fortune

April 22, 2025
Elara Winslow
Written By Elara Winslow

I am a writer with over five years of experience in the showbiz industry.

XO MaCenna is a popular YouTube star known for her amazing DIY home decor projects and room makeovers. She shares fun ideas to make your home look stylish without spending a lot of money. 

On her YouTube channel, she shows how to transform old things into new, beautiful decor, like with her thrift flips. People love her videos because she makes interior design easy and affordable. 

Her hard work has helped her earn a lot of money, and she also makes money from brand sponsorships, merchandise sales, and even a book on design. Let’s take a look at XO MaCenna net worth and how she made her fortune!

Profile Summary Table:

AttributeDetails
NameXO, MaCenna
ProfessionYouTube Content Creator, DIY Home Decor Influencer
YouTube ChannelXO MaCenna Vlogs
Main ContentDIY home decor projects, room makeovers, thrift flips
Net Worth $2 million
Monthly Income$20,000 – $80,000
Primary Income SourcesYouTube revenue, brand sponsorships, merchandise sales
InvestmentsReal estate investments, business ventures, luxury assets
Book SalesAuthor of a book on design
Brand CollaborationsRegular sponsorship deals and product collaborations
Subscribers (YouTube)Over 1 million
Social Media InfluenceKnown for DIY projects and interior design expertise
Public AppearancesSpeaker and influencer in the home decor industry

Who is XO MaCenna ?

XO MaCenna originally known for her DIY projects on YouTube, has built a community of over a million subscribers on her channel. 

She started out by sharing her love for home decor and interior design, focusing on affordable DIY home decor projects that anyone could try. 

MaCenna ability to transform any space with simple, cost effective items and her relatable approach made her an instant hit in the home decor influencer community.

She has since expanded her brand to include not only interior design but also lifestyle content, including thrift flips and room makeovers which resonate with a wide range of viewers. 

In addition to her YouTube channel, she has ventured into brand collaborations, merchandise sales and even public speaking engagements, making her one of the most influential YouTubers in the home decor and DIY niche.

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XO MaCenna Net Worth Breakdown

Estimated XO MaCenna net worth in 2024 is believed to be around $2 million. This figure is drawn from her diverse range of income sources. Here is a breakdown of XO MaCenna net worth sources of wealth:

  • YouTube Revenue: XO, MaCenna generates a significant portion of her wealth from YouTube ad revenue
  • Her YouTube channel, which regularly posts DIY projects and room makeovers, attracts millions of views, directly impacting XO MaCenna net worth.
  • Brand Sponsorships: Brand sponsorships are another key income source. With her massive following, MaCenna collaborates with various brands in the home decor and lifestyle sectors. 
  • These deals often include sponsored videos, product placements, and social media promotions.
  • Merchandise Sales: As her brand has grown, MaCenna has expanded into merchandise sales, offering a range of home decor items and DIY kits.
  •  These products provide additional online business revenue and contribute to her overall financial success.
  • Book Sales: XO MaCenna book on design is another noteworthy income stream. The book showcases her expertise in home design, further cementing her position as an interior design business expert.
  • Public Appearances and Speaking Engagements: XO MaCenna net worth from public speaking engagements.
  • As a recognized social media influencer, she is often invited to share her expertise at events, which provides her with a steady source of income.

Overall, XO MaCenna net worth continues to grow thanks to her diverse income portfolio.

XO MaCenna Net Worth Monthly Income and Earnings

XO MaCenna net worth monthly primarily comes from her YouTube content creation, brand deals, and merchandise income. Let break down how she makes money each month:

  • YouTube Ad Revenue: Based on the number of views she gets, At YouTube XO MaCenna net worth can range from $10,000 to $50,000 per month, depending on her video performance and the types of ads displayed.
  • Brand Sponsorship Deals: XO MaCenna net worth anywhere from $5,000 to $20,000 per sponsorship deal, depending on the scope and scale of the campaign.
  • Merchandise Sales: In Merchandise sales XO MaCenna net worthi is another steady source, with monthly sales likely bringing in an additional $5,000 to $15,000.

These income streams combined help XO MaCenna net worth monthly reach an estimated $20,000 to $80,000.

XO MaCenna Net Worth Revenue, Salary, and Expenses

To understand XO, MaCenna salary and how she manages her finances, we need to look at both her revenue and expenses.

While her income is substantial, there are several costs she needs to cover to maintain and grow her brand:

  • YouTube Ad Revenue: YouTube content creators typically XO MaCenna net worth between $2 to $5 per 1,000 views, which means XO MaCenna net worth vary based on the popularity of her videos.
  • Sponsorship Deals: These deals contribute a large portion to XO MaCenna net worth. She likely spends a significant amount of XO MaCenna net worth on production quality, marketing, and social media promotion to attract brand collaborations.
  • Expenses: As a content creator, MaCenna has expenses related to video production, including equipment, props, and even the cost of DIY home decor projects
  • She might also employ a small team to assist with video editing and administrative tasks, further impacting her overall expenses.

After accounting for expenses, XO MaCenna net worth remains high, thanks to the diversity of her income sources.

Investment and Financial Strategies of XO MaCenna Net Worth

XO, MaCenna investment strategy appears to be well rounded. As someone who has built a fortune from YouTube content creation and brand collaborations, she seems to understand the importance of diversifying her investments to secure her wealth for the long term.

  • Real Estate Investments: It is likely that MaCenna has invested in real estate, given her focus on home decor and interior design. Owning properties allows her to showcase her designs while building long term wealth.
  • Luxury Assets: With her growing success, MaCenna may also invest in luxury assets, such as cars, designer items, and fine art. These investments help secure her wealth and status.
  • Acting Career: There is also potential for MaCenna to expand her brand into acting or public appearances. While her acting career might not be her primary focus right now, it could be a future avenue for generating XO MaCenna net worth.
  • Business Ventures: She has expressed interest in expanding her interior design business, which could open up new revenue streams. Her expertise in home decor could lead to opportunities such as furniture lines or design consultancy.

Overall, MaCenna investment strategy seems to be about building a sustainable and diversified portfolio to ensure financial success.

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Lifestyle and Assets of XO MaCenna 

MaCenna lifestyle reflects her growing wealth and success. She is known for traveling to exotic locations, attending events, and living a comfortable life. 

Her luxury assets include high end cars, designer clothing, and stunning home decor items that she often showcases in her videos.

As a social media influencer, she has access to the best luxury assets, but she also remains grounded, sharing practical tips for budget friendly DIY home decor projects and thrift flips

She uses her platform to inspire others to achieve a stylish home without breaking the bank.

MaCenna success has allowed her to live a life that blends luxury with creativity

Her investments in real estate and design related businesses provide a solid foundation for her long term financial security.

XO MaCenna  Trending Videos and Popular Content

MaCenna success on YouTube can largely be attributed to her trending videos and popular content. Her most successful videos typically revolve around DIY home decor projects, room makeovers, and thrift flips

These videos attract millions of views and inspire her followers to transform their own spaces on a budget.

Some of her most popular videos include:

  1. “Transforming My Living Room on a Budget”: This video showcases her skill in room makeovers and has received millions of views.
  2. “Thrift Flip Challenge: Creating New Home Decor from Old Items”: In this video, MaCenna takes old, unused items and gives them new life, showing her audience how to do the same.

These videos not only provide value to her audience but also contribute to her YouTube earnings and brand sponsorships.

Similar YouTubers to XO MaCenna 

While MaCenna has carved out a unique niche as a home decor influencer, there are other YouTubers who share similar content. Some of her peers include:

  • Brittany Vasseur: Known for her DIY home decor and budget friendly room makeovers.
  • Liz Fenwick: A YouTuber who also shares tips on interior design and home improvement projects.
  • Mr. Kate: A popular home decor YouTube channel that focuses on creative, budget friendly room makeovers.

These creators also enjoy success in the home decor niche, contributing to the growing DIY home decor movement on YouTube.

The Future of XO MaCenna 

Looking ahead, the future for XO MaCenna Vlogs seems bright. As she continues to expand her brand into new areas like acting, public speaking, and business ventures, XO MaCenna net worth is likely to keep growing. 

Her ability to generate income from YouTube, brand collaborations, and merchandise sales positions her for sustained success in the coming years. 

XO MaCenna net worth: $2 million
Xo Macenna Subscribers: Over 1 million
YouTube Earnings: $10,000 – $50,000 per month

FAQs:

1. What inspired XO MaCenna to start her YouTube channel?

XO MaCenna was inspired by her love for DIY home decor and wanted to share affordable room makeovers with others.

2. How does XO MaCenna select her brand sponsorships?

XO MaCenna partners with brands that match her interior design expertise and her audience love for affordable DIY projects.

3. Does XO MaCenna offer any online courses?

Currently, XO MaCenna hasn’t launched any online courses, but her YouTube content provides valuable interior design tips for her followers.

4. What kind of merchandise does XO MaCenna sell?

XO MaCenna sells DIY home decor products, including design kits, decor items, and even home styling accessories through her online store.

5. Has XO MaCenna collaborated with any celebrity YouTubers?

Yes, XO MaCenna has collaborated with other home decor influencers and celebrity YouTubers to create engaging DIY projects and room makeovers.

6. Does XO MaCenna work with any philanthropic causes?

XO MaCenna supports several charitable organizations, focusing on home renovation projects for those in need and promoting affordable interior design.

7. What is XO MaCenna favorite type of thrift flips?

XO MaCenna loves transforming old furniture into stylish, modern pieces, proving that great home decor doesn’t need to be expensive.

8. Does XO MaCenna create any content on sustainability?

Yes, XO MaCenna frequently shares ideas for sustainable home decor, encouraging her followers to reuse items for eco friendly room makeovers.

9. How does XO MaCenna manage her business ventures outside YouTube?

XO MaCenna manages her interior design business by hiring a small team and focusing on real estate investments and brand collaborations.

10. What future projects can we expect from XO MaCenna?

XO MaCenna is working on expanding her brand collaborations, launching new merchandise sales, and potentially creating more home decor tutorials

Conclusion:

XO MaCenna has become a successful YouTube star because of her amazing DIY home decor projects and creative room makeovers

She makes beautiful things from simple items and shares them on her YouTube channel for everyone to enjoy. 

By doing this, XO MaCenna net worth a lot of money from YouTube earnings, brand sponsorships and merchandise sales. MaCenna’s smart investments and hard work have helped her build a successful career. 

She continues to grow her brand and inspire people to try DIY projects at home, making her a true home decor influencer

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